This month, Kwanzoo welcomed several new clients, including a new marketing initiative at SAP!
We are glad to see Kwanzoo gathering momentum with B2B, B2C and Event marketers across industry categories. Our briefing call with the Pedowitz Group saw very positive reviews! And we are pleased to release several new features this month.
TiEcon 2011 Campaigns Deliver 10X ROI
Kwanzoo customer TiEcon 2011 used our incentive-driven Tell-a-Friend units and Smart Survey units to drive their word-of-mouth marketing and conference sales. TiE is a global organization for entrepreneurs, with a well-attended annual conference in Silicon Valley. We linked their email campaigns to social channels (Facebook, Twitter, LinkedIn) in an innovative way that saw them:
- double their attendee reach from email campaigns
- generate net new attendee sales with 3X ROI and
- realize more than 10X ROI!
Want to get all the drill-down detail? We are putting together an Event Marketing eBook. If you would like your own copy of the eBook as soon as it’s available, just register here.
TiEcon Conference Highlights
This month we attended “the world’s largest conference for entrepreneurs” at the Santa Clara Convention Center. With 3,400 attendees, amazing keynotes, full Expo floor and 2 days of great sessions across 5 technology verticals, it’s hard to beat! Kwanzoo demos were very popular with startups and corporate marketing execs. Haven’t seen a demo yet? Schedule a live demo>
300+ B2B Marketers at DemandCon
The inaugural DemandCon saw a over 300 B2B marketers at the Hilton in San Francisco for 2 days. Our CEO, Mani Iyer lead a discussion on B2B word-of-mouth marketing and social media. It was a spirited discussion around LinkedIn, and it’s role in B2B demand generation, among other topics. Even more exciting were conversations in our booth with B2B marketers from top companies. Kwanzoo’s ability to widen the funnel (by extending placements across more channels, and easy social sharing) and accelerate prospects through the funnel (with rapid data capture using Smart Polls and Surveys) was greatly appreciated. Stay tuned for more customer announcements in the near future!
Catch Us At These Upcoming Events
Join Kwanzoo CEO Mani Iyer at the Business Marketing Association (BMA) eMarketing Rountable on June 9th as he presents a range of tactics for B2B Viral Engagement and Word-of-Mouth marketing, with lessons learned from TiEcon, DemandCon and Conversion Conference. Register here!
Kwanzoo CEO Mani Iyer has been invited to a Focus Roundtable on Multichannel Demand Generation. These are 45 minute teleconference calls with a Moderator and 2 to 3 expert speakers. Follow @kwanzoo on Twitter for more information.
Kwanzoo CEO Mani Iyer has been invited to moderate a panel discussion on Social Media for Businesses: Trends and Directions on June 29th at the TiE Event Center. Come join us if you’re in the area.
New Features!
- Eloqua Email User Tracking: Track and correlate the actions of individual users who receive an Eloqua lead nurturing email, and engage with an embedded Kwanzoo smart poll, survey, social promotion or opt-in. It’s now really easy to gather data and augment an Eloqua lead record.
- Per Question Answer Distribution for Survey Results: Our “My Campaigns” screens just got richer. You could already get answer distribution for a single-question poll. We have now added this capability for multi-question surveys. It’s really easy!
- DoubleClick Ad Exchange (AdX) Certification: Kwanzoo was already certified on the Google Display Network (formerly the Google Content Network). We are now also certified on the DoubleClick Ad Exchange. You now have lots of new media inventory available for your Kwanzoo campaigns, with real-time bidding thrown in to save you money!
- AdRoll Certified for Re-targeting: We were already certified for re-targeting campaigns on Retargeter.com. We are now also certified on Adroll, providing another re-targeting option for our clients. Use a different re-targeting platform? Just let us know, and we can quickly make sure you can use Kwanzoo on that platform too!
- Amazon Simple Email Support: All of our application email alerts are now generated and delivered using Amazon’s robust, reliable Simple Email Service (SES). If you’re geeky and care to know more about why we made the switch, drop us a note!
Ready to launch a Kwanzoo campaign?
